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The perfect digital identity will unlock a venture's maximum global trust as the first authenticity check online is always the domain name. If your online identity and email address do not exactly match your brand, a lifetime of uncertainty and doubt from potential customers awaits in addition to signaling weakness in every communication."Build trust and earn attention. The entity that gets the most trust will get the most customers" - Seth GodinNo longer can a business get away with a domain name that merely functions. The Phishing exposure and global security threats today are far too prevalent. Email is still by far the mainstay of business communication with 350B emails sent daily. Of these, ~1.2% are malicious (3.4B/day). The success rate of Phishing attacks leading to clicks has been in the 15%-20% range in recent years and when you consider the average data breach cost in 2023 was $4.91M, suddenly the cost of an exact match .Com domain seems quite reasonable.If your domain isn't 100% trustworthy, not only are you exposing your venture to undue risk but the poor marketing effects that plague subpar names will cause a perpetual struggle to gain traction with customers, partners, & investors.The values of Premium domains are expanding in lockstep with increased industry awareness of these concepts. In fact, as an asset class, they have trailed only Bitcoin in price appreciation over the past 2 decades. Both have a finite supply and serve an ever-growing population so you can expect their trajectories to continue.Examine the recent sales below to better understand how the current marketplace values these types of premium domains. Most large sales are confidential so these lists represent just a small fraction of overall market which is estimated to be around $500M annually.
Domain Sale Comps
Dictionary Word
Voice.com – $30M (2019)
Chat.com - $15.5M (2023)
Connect.com – $10M (2022)
Gold.com - $8.5M (2024)
Ice.com – $3.8M (2018)
Hippo.com – $3.3M (2021)
Christmas.com – $3.2M (2021)
Floor.com – $3.1M (2021)
Help.com - $3M (2023)
Fly.com – $2.9M (2017)
Marketing.com – $2.5M (2021)
Printing.com – $2.3M (2024)
Forge.com – $2.2M (2021)
Angel.com – $2M (2021)
Wise.com – $2M (2020)
Freedom.com – $2M (2017)
Exodus.com – $1.9M (2021)
Max.com – $1.8M (2023)
Better.com – $1.8M (2015)
Galaxy.com – $1.8M (2022)
Call.com – $1.6M (2022)
Chill.com – $1.6M (2022)
Room.com - $1.5M (2023)
Hurt.com - $1.5M (2023)
Gems.com – $1.5M (2022)
Enjoy.com – $1.5M (2015)
Power.com – $1.3M (2014)
Domain Sale Comps
Ultra Short
We.com – $8M (2015)
AV.com – $4.2M (2021)
IT.com – $3.8M (2022)
AFS.com - $2M (2021)
Meme.com – $1.3M (2021)
Mojo.com - $1.25M (2021)
TP.com - $1.2M (2024)
GLD.com - $1M (2024)
Kiwi.com – $800K (2016)
Ava.com – $792K (2021)
NAS.com - $720K (2020)
ECL.com - $600K (2023)
GCP.com - $550K (2022)
LNW.com - $475K (2022)
PFA.com - $450K (2023)
Zag.com – $450K (2021)
MOD.com - $396K (2024)
Bico.com – $350K (2021)
PFP.com - $353K (2023)
AIQ.com - $325K (2023)
FSL.com - $300K (2024)
HDL.com - $260K (2023)
ALA.com - $234K (2023)
Miri.com - $200K (2023)
EZE.com - $200K (2024)
NUUM.com - $150K (2023)
Domain Sale Comps
2 Words
eBike.com - $1M (2021)
SelfMade.com – $977K (2021)
GoBet.com - $850K (2021)
BankFirst.com - $800K (2022)
LiveWire.com - $632K (2021)
ZeroCarbon.com - $600K (2021)
TradeZero.com - $540K (2022)
BetCalifornia.com - $476K (2022)
WorldClass.com - $400K (2021)
TopHotels.com - $380K (2023)
RivaClub.com - $300K (2023)
YourRide.com - $300K (2023)
JoyRide.com – $300K (2019)
WeShare.com - $280K (2021)
SkyWin.com - $275K (2023)
CognitiveAutomation.com - $260K (2022)
FollowUp.com - $250K (2021)
HealthRight.com - $210K (2023)
AirPlay.com - $202K (2023)
CopyMarkets.com - $182K (2021)
ExchangeRates.com - $180K (2021)
SmartWallet.com - $175K (2021)
TechnologyHoldings.com - $150K (2022)
DataStrike.com - $135K (2023)
CryptoUniversity.com - $125K (2022)
ClearStreet.com - $125K (2021)
SecondBrain.com - $120K (2023)
StoneAge.com - $120K (2023)
PhotoBooth.com - $107K (2024)
WordPlay.com - $100K (2022)
Domain Sale Comps
Names
Tom.com - $2.5M
Jade.com – $1.3M
Christian.com – $600K
Socrates.com - $600K
James.com – $440K
Jasmine.com - $310K
Alice.com - $250K
Laura.com – $250K
Domain Sale Comps
3 Words
BoatsForSale.com - $397K (2020)
BabyAndBeyond.com - $350K (2024)
CyberSecurityJobs.com - $205K (2022)
RVsForSale.com - $194K (2021)
LawyersNearMe.com - $140K (2022)
Domain Sale Comps
Brandable
Biontech.com - $950K (2022)
Snappy.com - $415K (2021)
Maxima.com - $295K (2021)
Arriba.com - $200K (2021)
Swiper.com - $150K (2023)
BTC365.com - $144K (2021)
iSign.com - $140K (2022)
Majoris.com - $130K (2023)
Nutun.com - $125K (2021)
Betify.com - $110K (2022)
ThisAV.com - $99K (2023)
Archies.com - $98K (2023)
Teamo.com - $81K (2022)
Kalibari.com - $80K (2020)
Kulta.com - $75K (2023)
Climateers.com - $60K (2023)
Domain Sale Comps
Alternative TLDs
Budget limited ventures often start out on .Com alternatives which can be purchased at a small fraction of the price. This strategy can backfire however if the .Com is unattainable thereby leaving a startup permanently subordinated.Poker.net - $750K (2021)
You.ai - $700K (2023)
Betting.online - $400K (2023)
ETH.co - $300K (2021)
Stack.ai - $259K (2023)
Sound.ai - $250K (2024)
NPC.ai - $250K (2023)
Quantum.xyz - $199K (2024)
Girlfriend.ai - $170K (2024)
7.io - $150K (2024)
Skweezer.net - $144K (2021)
Golf.ai - $140K (2024)
Hero.io - $125K (2023)
Eleven.io - $121K (2023)
Profile.net - $109K (2024)
Anxiety.org - $100K (2023)
de.fi - $100K (2023)
Eclipse.xyz - $90K (2024)
Domain Sale Comps
Geo
California.com – $3M (2019)
Milan.com - $460K (2023)
Portugal.com – $350K (2021)
Arizona.com – $350K (2020)
Nevis.com – $100K (2023)
Miami.org – $90K (2024)
Invest Today!
Market Truths
Premium .Com domains continue their ascendency up and to the right. Don't sit on the sidelines and watch your dream domain soar away. Invest today and start enjoying asset appreciation in addition to the many marketing benefits that result from the superior trust & authenticity inherent to exact match .Com domain names.
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