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Going to market with a subpar digital identity impedes trust and ultimately your chance of success. The first authenticity check online is the domain name. Have a sketchy one and the online community of 5 billion people will associate that with your business.First impressions matter (you only get one). Do you want yours to signal that you're a side project, a fly by night operation, or even a possible scammer?Enlightened entrepreneurs understand this. The highest returning investment they make is to launch on or quickly upgrade to their perfect digital identity. The instant credibility and marketing advantages serve as a steady tailwind propelling their ventures forward.Their counterparts who skimp on their digital identity face a lifetime of uncertainty and doubt from potential customers with every subsequent marketing communication reinforcing weakness in perpetuity."Build trust and earn attention. The entity that gets the most trust will get the most customers" - Seth GodinHaving a premium domain name has become even more essential in the AI generation. With mass media dominated by FUD, deep fakes, disinformation, and auto generated content, the domain name remains the one component that cannot be faked. It is the authenticity beacon. Over the course of time, people will progressively scrutinize the quality of yours.No longer can a business get away with a domain name that merely functions. The Phishing exposure and global security threats today are far too prevalent. Email is still by far the mainstay of business communication with 350B emails sent daily. Of these, ~1.2% are malicious (3.4B/day). The success rate of Phishing attacks leading to clicks has been in the 15%-20% range in recent years and when you consider the average data breach cost in 2023 was $4.91M, suddenly the cost of an exact match .Com domain seems quite reasonable.If your domain isn't 100% trustworthy, not only are you exposing your venture to undue risk but the poor marketing effects that plague low quality names will cause a perpetual struggle to gain traction with customers, partners, & investors.The values of Premium domains are expanding in lockstep with increased industry awareness of these concepts. In fact, as an asset class, they have trailed only Bitcoin in price appreciation over the past 2 decades. Both have a finite supply and serve an ever-growing population so you can expect their trajectories to continue.Examine the recent sales below to better understand how the current marketplace values these types of premium domains. Most large sales are confidential so these lists represent just a small fraction of overall market which is estimated to be around $500M annually.
Domain Sale Comps
Dictionary Word
Voice.com – $30M (2019)
Chat.com - $15.5M (2023)
Rocket.com - $14M (2024)
Connect.com – $10M (2022)
Gold.com - $8.5M (2024)
Ice.com – $3.8M (2018)
Hippo.com – $3.3M (2021)
Christmas.com – $3.2M (2021)
Floor.com – $3.1M (2021)
Help.com - $3M (2023)
Fly.com – $2.9M (2017)
Marketing.com – $2.5M (2021)
Printing.com – $2.3M (2024)
Forge.com – $2.2M (2021)
Angel.com – $2M (2021)
Wise.com – $2M (2020)
Freedom.com – $2M (2017)
Friend.com – $1.9M (2024)
Exodus.com – $1.9M (2021)
Max.com – $1.8M (2023)
Better.com – $1.8M (2015)
Galaxy.com – $1.8M (2022)
Call.com – $1.6M (2022)
Chill.com – $1.6M (2022)
Room.com - $1.5M (2023)
Hurt.com - $1.5M (2023)
Gems.com – $1.5M (2022)
Enjoy.com – $1.5M (2015)
Power.com – $1.3M (2014)
Unlock.com – $1.2M (2022)
Ballet.com – $1.2M (2022)
Bullish.com – $1.1M (2020)
Stable.com – $1M (2022)
Recovery.com - $935K (2023)
Recursion.com – $904K (2020)
Engage.com – $803K (2020)
Retention.com – $800K (2022)
Mastermind.com – $600K (2019)
Rebates.com – $500K (2022)
Liner.com – $490K (2024)
Domain Sale Comps
Ultra Short
We.com – $8M (2015)
AV.com – $4.2M (2021)
IT.com – $3.8M (2022)
AFS.com - $2M (2021)
Meme.com – $1.3M (2021)
Mojo.com - $1.25M (2021)
TP.com - $1.2M (2024)
GLD.com - $1M (2024)
KOKO.com - $1M (2024)
Kiwi.com – $800K (2016)
Ava.com – $792K (2021)
NAS.com - $720K (2020)
ECL.com - $600K (2023)
GCP.com - $550K (2022)
LNW.com - $475K (2022)
PFA.com - $450K (2023)
Zag.com – $450K (2021)
Tele.com – $420K (2024)
OOV.com - $400K (2024)
MOD.com - $396K (2024)
WWI.com - $350K (2024)
Bico.com – $350K (2021)
PFP.com - $353K (2023)
AIQ.com - $325K (2023)
FSL.com - $300K (2024)
IPL.com - $265K (2024)
HDL.com - $260K (2023)
ALA.com - $234K (2023)
C8.com - $200K (2024)
Miri.com - $200K (2023)
EZE.com - $200K (2024)
NUUM.com - $150K (2023)
Domain Sale Comps
2 Words
eBike.com - $1M (2021)
SelfMade.com – $977K (2021)
GoBet.com - $850K (2021)
BankFirst.com - $800K (2022)
LiveWire.com - $632K (2021)
ZeroCarbon.com - $600K (2021)
TradeZero.com - $540K (2022)
BetCalifornia.com - $476K (2022)
WorldClass.com - $400K (2021)
TopHotels.com - $380K (2023)
RivaClub.com - $300K (2023)
YourRide.com - $300K (2023)
JoyRide.com – $300K (2019)
WeShare.com - $280K (2021)
SkyWin.com - $275K (2023)
CognitiveAutomation.com - $260K (2022)
FollowUp.com - $250K (2021)
HealthRight.com - $210K (2023)
AirPlay.com - $202K (2023)
CopyMarkets.com - $182K (2021)
ExchangeRates.com - $180K (2021)
SmartWallet.com - $175K (2021)
TechnologyHoldings.com - $150K (2022)
DataStrike.com - $135K (2023)
CryptoUniversity.com - $125K (2022)
ClearStreet.com - $125K (2021)
SecondBrain.com - $120K (2023)
StoneAge.com - $120K (2023)
PhotoBooth.com - $107K (2024)
WordPlay.com - $100K (2022)
Domain Sale Comps
Names
Tom.com - $2.5M
Jade.com – $1.3M
Christian.com – $600K
Socrates.com - $600K
James.com – $440K
Chin.com – $400K
Jasmine.com - $310K
Alice.com - $250K
Laura.com – $250K
Domain Sale Comps
3 Words
BoatsForSale.com - $397K (2020)
BabyAndBeyond.com - $350K (2024)
MadeInIran.com - $250K (2024)
CyberSecurityJobs.com - $205K (2022)
RVsForSale.com - $194K (2021)
LawyersNearMe.com - $140K (2022)
Domain Sale Comps
Brandable
Biontech.com - $950K (2022)
Snappy.com - $415K (2021)
Maxima.com - $295K (2021)
Arriba.com - $200K (2021)
Swiper.com - $150K (2023)
BTC365.com - $144K (2021)
iSign.com - $140K (2022)
Majoris.com - $130K (2023)
Nutun.com - $125K (2021)
Betify.com - $110K (2022)
ThisAV.com - $99K (2023)
Archies.com - $98K (2023)
Teamo.com - $81K (2022)
Kalibari.com - $80K (2020)
Kulta.com - $75K (2023)
Climateers.com - $60K (2023)
Domain Sale Comps
Alternative TLDs
Budget limited ventures often start out on alternative TLD's which can be purchased at a small fraction of their .Com price. This strategy can backfire however if the .Com is unattainable thereby leaving a startup permanently subordinated.Poker.net - $750K (2021)
You.ai - $700K (2023)
Betting.online - $400K (2023)
ETH.co - $300K (2021)
Stack.ai - $259K (2023)
Sound.ai - $250K (2024)
NPC.ai - $250K (2023)
Humanity.org - $225K (2024)
Quantum.xyz - $199K (2024)
Girlfriend.ai - $170K (2024)
X.game - $160K (2024)
7.io - $150K (2024)
Skweezer.net - $144K (2021)
Golf.ai - $140K (2024)
Hero.io - $125K (2023)
Eleven.io - $121K (2023)
Profile.net - $109K (2024)
Anxiety.org - $100K (2023)
de.fi - $100K (2023)
Open.network - $100K (2024)
Eclipse.xyz - $90K (2024)
Domain Sale Comps
Geo
California.com – $3M (2019)
Milan.com - $460K (2023)
Portugal.com – $350K (2021)
Arizona.com – $350K (2020)
Nevis.com – $100K (2023)
Miami.org – $90K (2024)
Atlanta.org – $70K (2024)
Invest Today!
Market Truths
Premium .Com domains continue their ascendency up and to the right. Don't sit on the sidelines and watch your dream domain soar away. Invest today and start enjoying asset appreciation in addition to the many marketing benefits that result from the superior trust & authenticity inherent to exact match .Com domain names.
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